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about
about me
mary claire keane EXPERIENCE Liz Lapidus Public Relations: Junior Publicist, Atlanta, Ga May 2010 -– Present A boutique public relations firm specializing in the fields of upscale retail, dining, real estate and the arts• Draft press releases, media alerts, e-blasts and invitations • Pitch media outlets via email, phone and through personal interaction• Assist in the production and planning of special events such as the Tootsies Fall Fashion Show, Castleberry Point’s Monthly Art Stroll, Switchmodern’s monthly Spotlight on Design series, as well as real estate prospect and resident events• Serve as point of contact for a range of lifestyle clients• Manage internship program including interviewing, hiring and overseeing all interns• Serve as office administrator, ordering supplies, implementing internal systems for organization and arranging janitorial services• Develop content for agency website and update on a regular basis• Develop and edit videos for internal use and promotion of clients • Responsible for developing and updating media contact lists that are tailored specifically for each client’s needs• Create and distribute agendas, attend meetings, take notes and create and distribute client contact reports• Assist in creating PR plans for existing and prospective clients• Engage target market utilizing varied social media efforts including regular Facebook, Twitter and YouTube posts Liz Lapidus Public Relations: Account Management Intern, Atlanta, Ga January 2010 – April 2010• Assisted with a variety of lifestyle clients such as the Westin Peachtree Plaza, The Sun Dial Restaurant Bar & View, HOBNOB Neighborhood Tavern, Entebello Modern Apothecary & Spa, Tootsies, and switchmodern• Assisted with special events such as restaurant grand openings and charitable cocktail parties• Drafted press releases and media pitches• Assisted with photo shoots featuring clients and attended meetings as a representative of LLPR• Updated, organized and maintained media clips, lists and library• Researched data for new and existing clients• Monitored print and digital media for client mentionsSelf-Employed: Personal Chef, Athens, Ga May 2009 – December 2009• Developed menus and meal plans for client base of six families• Cooked 4-5 meals per week for each family The Dovetail Companies: Marketing Intern, Athens, GaJanuary 2008 – October 2008A residential and commercial real estate firm that builds, markets, and manages projects throughout the Southeast • Served as administrative support to Vice President of Marketing • Established and maintained database with 100+ media contacts• Conducted focus groups and quantitative research in consumer housing markets • Managed payroll for 50+ employees• Implemented organizational database for new sales• Managed digital and traditional media• Reviewed media placementsEDUCATION: The University of Georgia: Terry College of Business , Athens, GaBachelor of Science in Marketing, Graduation: May 2009Study Abroad: Florence University of the Arts, Florence, ItalyMay 2007- July 2007AFFILIATIONS:High Museum Young Patrons Shepherd Center Junior Committee Clarke County School System, Elementary School MentorYouth Leadership Athens, Graduation Speaker Kappa Alpha Theta Fraternity, Philanthropy ChairCOMPUTER SKILLS:Microsoft Office Suite, Adobe Creative Suite, Flash Professional, ACT Database Software, Wordpress, Cision Media Management Software and social media tools including Facebook, Twitter, LinkedIn, YouTube and Foursquare
writing
writing
Article 1
Article 2
Article 3
Article 1
client bio
Bart Maldonado brings a wide range of experience to his role as assistant general manager of Livingston Restaurant + Bar. He has spent more than 12 years working as a chef and a manager, and he holds two degrees from Johnson & Wales: Food Service Management and Culinary Arts. Maldonado manages the service staff and day-to-day operations of Livingston, ensuring that the experience of each guest is exemplary. He relishes the interaction with guests and enjoys building an environment where guests feel comfortable trying new things, whether they are dishes or libations. He has built the restaurant’s wine list with the goal of providing guests with familiar choices and innovative items that will broaden their palates, winning the Wine Spectator 2010 Award of Excellence. He also revamps the cocktail program every season, giving guests an array of seasonal and exclusive cocktails from which to choose. His past experience as a chef gives him an inimitable ability to choose wines and cocktails that will highlight and enhance the flavor of the cuisine. The move from the kitchen to the front of house was spurred by a desire to understand how to enhance all aspects of a diner’s experience at Livingston: from atmosphere to service to cuisine to cocktails. Experience in restaurants all over the country has enhanced Bart’s understanding of the restaurant business. Prior to working at Livingston, he was general manager at both Eros World Tapas Lounge and Fishmonger Grill in the Atlanta area. Before that he was executive chef at The White Chocolate Grill, an innovative dining concept based in Scottsdale, Ariz., and previously he spent three years with Houston’s Restaurants across the nation, ascending the kitchen ranks up to executive chef. Maldonado also had stints with the Wyndham Resort in St. Thomas, USVI and Buckhead Life Group here in Atlanta. Now at Livingston, he actively builds the brand that continues to make an impact on Atlanta’s dining scene, providing Midtown with an approachable avenue for fine dining.
Article 2
press release
KICK OFF NATIONAL ICE CREAM MONTH GROWN-UP STYLE WITH AHOMEMADE MILKSHAKE AT HOBNOB NEIGHBORHOOD TAVERNBeat The Heat This JulyATLANTA (June 29, 2010) July is National Ice Cream Month, and the best way to celebrate is with a grown-up milkshake from HOBNOB Neighborhood Tavern. Theres a fix for every cravingfrom chocolate to lemonade to peach cobbler. Whether you enjoy a libation on the three-tiered patio, or cool off at the bar, HOBNOB Neighborhood Tavern is the perfect place for indulging in childhood nostalgia with a milkshake with a kick. Sesame Street $6.50: milk, vanilla extract, sesame oil, honey and vanilla ice cream (non-alcoholic)Peach Cobbler $6.50: milk, peach jam, vanilla extract, nutmeg, peach slices, vanilla ice cream (non-alcoholic)Minted Cucumber and Lemon $6.50: milk, cucumber, fresh mint, vanilla ice cream, lemon sorbet (non-alcoholic)Chocolate Stout, $8.50: Left Hand Stout, vanilla extract, vanilla ice cream and chocolate sauce Sparkling Lemonade $8.50: Vodka, Champagne, lemon sorbet and a lemon twistHazelnut Mud Slide $9.50: Frangelico, Kahlua, milk, espresso powder, chocolate sauce and vanilla ice creamHOBNOB is a 102-seat restaurant with a 20-seat bar, 30 seats in the dining room and 52 seats on three patios, two of which are heated. This former gas station is designed with an emphasis on open space, featuring a glass garage door opening the dining room up to a patio. Located at 1551 Piedmont Avenue, HOBNOB is open for daily for lunch and dinner as well as Midnight Specials and Sunday brunch. Complimentary valet parking is available on Monroe Drive. For online reservations, catering or to book at private party, please go to www.hobnobatlanta.com or call 404.968.2288.###
Article 3
press release
BECOME A TEQUILA EXPERT AT THE BONE GARDEN CANTINA’S TEQUILA TASTINGS$30 Tasting Events on Saturday, September 25 & Saturday October 23 at 3 p.m. ATLANTA (September 9, 2010) – If the extent of your tequila tasting includes a slice of lime and a shake of salt, then you have no idea what you’re missing. Taste the sweetness of agave and the elegant tone of oak barrels as mixologist Mike Cook shows you how to enjoy tequila at Bone Garden Cantina’s highly anticipated tequila tastings Saturday, September 25 and Saturday, October 23. In addition to giving newcomers a chance to experience Bone Garden’s extensive tequila list, the event will also get Tequila Club members even closer to the instant celebrity status that comes with reaching the 50-tequila mark. WHAT $30 Tequila tastings led by mixologist Mike Cook to give novice and veteran tequila enthusiasts a chance to try six premium tequilas with proper technique and form while also enjoying a selection of food pairings from the Bone Garden menu. WHEN Saturday, September 25 and Saturday October 23 at 3 p.m. WHO Bone Garden Cantina serves fresh-from-scratch, authentic Mexican cuisine including soft corn tacos, quesadillas, burritos, tamales, tortas, enchiladas, sopes, empanadas, sides, salads and salsas. There are over 50 tequilas, a comprehensive list of cocktails including dozens of specialty margaritas, Mexican beers and more.WHERE The Lumber Yard at 1425 Ellsworth Industrial Blvd., NWBone Garden Cantina is owned by the husband-and-wife team of Kristen and Michael Benoit. Michael is the co-owner of The Vortex with his brother and sister. Michael and Kristen both grew up in Southern California and brought their taste for simple, authentic Mexican cuisine to Bone Garden Cantina, which Kristen operates. Located in The Lumber Yard at 1425 Ellsworth Industrial Blvd., NW, Bone Garden Cantina is open Monday through Thursday from 11 a.m. to 10 p.m., Friday from 11 a.m. to 11 p.m. and Saturday from noon to 11 p.m.###
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mary claire keane
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